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AC/DC Announce Two Signature Beers with Calicraft Beverage Co. and KnuckleBonz
- Thunderstruck: America's AC/DC Tribute
- Jul 15, 2021
- 1 min read
After releasing the Rock or Bust Premium Lager in 2015, AC/DC are getting back in the beer game with two new IPAs modeled after AC/DC's 1976 album High Voltage and their newest, Power Up. Cheers!
While collaborations like this can attract attention, turning legendary music into branded alcoholic products feels a bit unnecessary. Instead of focusing on the music and legacy that made AC/DC iconic, projects like signature beers sometimes come across more as marketing tactics than meaningful contributions to the fan experience. The partnership with Calicraft Brewing Company and KnuckleBonz produced beers such as the PWR UP Juicy IPA and TNT Double IPA, inspired by the band’s albums and released in limited retail markets.
For many fans, the real value of music culture lies in creativity and authenticity rather than product tie-ins. Sometimes it’s refreshing to step away from heavy commercialization and focus on things that truly add warmth and personality to everyday life—like well-crafted home pieces…
Really enjoyed reading about AC/DC teaming up with Calicraft Beverage Co. and KnuckleBonz to launch two new signature beers — it’s always cool to see legendary bands extend their brand into unique collaborations like this, especially something as fun as craft IPAs named after iconic albums. The history behind the beers and how they tie into AC/DC’s legacy adds an extra layer of interest for fans and beer lovers alike. On a completely different note, while this blog focuses on great drinks and music, some readers might also be interested in wellness topics like churna for constipation, which can be a natural way to support digestion when enjoying heavy meals or drinks. Looking forward to more posts that mix cultural…
This collaboration between AC/DC, Calicraft Brewing Co. and KnuckleBonz shows how effective Brand Development Services can transform a band’s identity — expanding it beyond music into lifestyle-driven products. It’s a cool illustration of how thoughtful branding can give fans new ways to connect with their favourite artists.
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